May G. Kennedy, Ph.D., M.P.H.
Contact Information
Behavioral Science and Health Promotion
Suite 200,
1000 E. Clay Street
PO Box 980212
Richmond, VA 23298
Phone: 804-828-4548
email: mgkennedy@vcu.edu
MPH, 1995, Emory University
PhD, 1982, Community Psychology, Georgia State University
Research Interests
Social marketing, health risk communication strategies,
social and health policy applications of social science,
prevention technology transfer, domestic and international
HIV/AIDS prevention, adolescent health, program evaluation.
Select Publications
Kennedy, M.G., O’ Leary, A., Beck, V., Pollard,
K., & Simpson, P. (2004) Increases in Calls to the
CDC national STD and AIDS Hotline following AIDS-related
episodes in a soap opera. Journal of Communication,
54, 287-301.
Kennedy, M.G. (2003) Background on the special issue. Journal of Health Communication, Special Issue, Health communication during the September 2001 bioterrorism-related anthrax outbreaks: CDC activities and lessons learned, May G. Kennedy, guest editor, 8, 4.
Kennedy, M.G. & Crosby, R.A. (2002) Prevention marketing: An emerging integrated framework. In: Emerging theories in health promotion practice and research, R.J. DiClemente, R.A. Crosby, and M.C. Kegler (eds). Jossey-Bass: San Francisco.
Kennedy, M.G., Mizuno, Y., Seals, B.F., Myllyluoma, J., & Weeks-Norton, K. (2000) Increasing condom use among adolescents with coalition-based social marketing, AIDS, 14(12), 1809-1818.
Kennedy, M.G., Mizuno, Y., Hoffman, R., Baume, C., Strand, J. (2000) The effect of tailoring a model HIV prevention program for adolescent target audiences. AIDS Education and Prevention, 12(3), 225-238.
